Rams Not Yet at Home in LA

This weekend’s local Nielsen ratings for football was telling for the Los Angeles market.  On a busy football weekend, the Rams came in 4th and below its worst outing in St. Louis (which was up against a St. Louis Cardinals World Series game).  The Rams market share so far this season is only half that of what it was in its last  year in St. Louis.

Keep in mind, however, that the Rams have not exactly been an exciting football team.  They are the lowest scoring team in the NFL and have scored 10 points or less in over half of their games.

 Versus  Rating
 g9mgk6x3ge26t44cccm9oq1vl  17476252012  13.3
 bxhdl84fewwbp943ymqmfepke  857  12.6
 84098311993  2554 8.5
 594149772016  0iu3h5pjaqmhp9svx7gt  8.4
 qkffdbhh640j6fwrnx78y1f5d  15714912002  5.0
 ◊   ◊   ◊
 594149772016  2016 Av.  9.5
 gateway-arch-in-st-louis-missouri1829074  Rams in StL
2016 Av.
 7.2
 1030  2015 Av.  18.3
 1030  Lowest Rating Ever*  10.9

The Raiders’ strong showing could renew interest in the Los Angeles market, while the Chargers dismal ratings might have the opposite effect.

In terms of attendance, the Rams have the second biggest venue in the league and are seventh overall, but near the bottom in percentage capacity.  Oakland and San Diego are at the bottom in both categories.

Av. Attendance
(Rank)
 Pct. Capacity
(Rank)
 594149772016 74,121 (7)  89.8 (29)
 1030 52,402 (32) 80.2 (32)
 g9mgk6x3ge26t44cccm9oq1vl  54,486 (32) 86.5 (30)
qkffdbhh640j6fwrnx78y1f5d  55,819 (31) 78.3(32)
 84098311993  67,670 72.3
 f14dh4p8ot36v1exxoazhf03a 67,458 72.9

 

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